Zips Cookies

Brief: Create a vibrant, modern cookie brand that stands out in a crowded snack market and appeals to a younger audience seeking bold flavor and playful energy.

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Challenge: While the cookie aisle is filled with nostalgia and tradition, there’s a growing appetite for brands that feel fresh, fast, and fun. Zip Cookies needed to establish a unique identity—one that embraced speed, flavor intensity, and an unapologetically bold personality—while still feeling approachable and craveable.

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Audience: Zip Cookies is built for Gen Z and young millennials—social, fast-moving, and flavor-curious—are at the heart of the brand. Whether it’s a late-night craving, a mid-day reward, or a post-post-dinner indulgence, Zip Cookies speaks to those who want instant gratification with a side of style.