Brief: Develop a packaging solution for a conceptual Formula 1 building set under the brand TechArt.​

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Challenge: TechArt sits at the intersection of traditional building toys and detailed model kits. The challenge was to design packaging that appeals to older audiences without losing the tactile excitement of building, function, and a premium experience with every detail.​

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Audience: Geared toward teens and young adults (ages 13–25) with a passion for motorsports, design, and technical assembly. These are detail driven thinkers, fans of F1, car culture, and model building who value high quality design and realistic components.